A lot of articles and consultants on the forefront of social media marketing will tell you to make business about business and to leave out your personal life. Often this leads to mass produced tweets linking to the latest articles, newest applications and smarter phones, in an attempt to quickly develop a following within your tribe. When you consider what type of content to post to your blog or to include in your Facebook info page, consider your audience and what they will need to gain from you in order to be an asset. Do you risk your content appearing robotic if you only post business-related material? Here are a few examples of how to select content based on your business type.
If you’re an author, you’re going to need credibility first and foremost in your subject matter. Your fans and followers will flock to your pages because of your specific genre and for the style in which you write. Your family history and other background info may be too much information for this audience, unless it is pertinent to your subject-matter. It’s best to gain a large following by being true to your published content. Remember, for many authors creating some mystery about their backgrounds can be a great tool for attracting followers. However, if you’re a fiction writer, especially of periodicals, keep in mind that you’re content is often judged by your education and past experience. Continue
