Web Analytics is fun, fascinating and important to your Web success – you know it is. It’s also immensely confusing for many who get interested in measuring the actions being taken on their site. Let’s look at a question that’s common among those new to analytics: How does bounce rate differ from exit rate? Peter [...]

According to the Google AdSense Blog, “Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. And like other Google ads, you’ll earn based on whether the expandable ads on your site are priced on a cost-per-click (CPC) or cost-per-impression [...]