Breaking: Microsoft Names Three In ‘Click Fraud’ Suit
PCMAG.com reports that Microsoft sued Eric Lam, Melanie Suen, and Gordon Lam of Vancouver, British Columbia for breach of contract, torturous interference with business relationships, fraudulent inducement and misrepresentation, computer fraud, conspiracy, and two violations of Washington anti-spyware and consumer laws. Companies named UMGE, Super Continental USA and Super Continental US, both allegedly tied to the trio, were also named, as were 50 “John Doe” plaintiffs.
The complaint accuses the Lams and Suen of abusing Microsoft’s adCenter network, specifically exploiting it to benefit their own company, and its ad purchases of keywords associated with so-called “gold farming” in the online game “World of Warcraft,” and a separate business reselling car insurance. The method, according to Microsoft, was a technique known as “pay-per-click fraud”.
