For the browsing audience this is probably the most straightforward model available, because they can be directed to a lot of new sites they wouldn’t have otherwise found. Needless to say, if you have an AdSense banner on your site, and a large number of visitors you’ll know it offers a great financial benefit.

As AdSense becomes the most popular publisher program for Price per Click advertising, flaws and disadvantages still exist. Since its inception advertisers have chosen to advertise in search because they felt that visitors would be less targeted. This is a genuine concern and one that makes perfect sense.

More than anything, an invalid click is a big no-no and it will get your account terminated faster than anything else. Having said that, an invalid click is when a publisher clicks on their own ads to add to their earning potential.