Web Analytics is fun, fascinating and important to your Web success – you know it is. It’s also immensely confusing for many who get interested in measuring the actions being taken on their site. Let’s look at a question that’s common among those new to analytics: How does bounce rate differ from exit rate? Peter [...]

According to research by analyst firm CMS Watch, Yahoo!’s Web Analytics service surpassed Google in several key categories in relation to use by enterprises. Yahoo! acquired analytics vendor IndexTools back in early 2008.
CMS Watch released its 470-page Web Analytics Report 2009, which evaluates 20 web analytics platforms against 12 potential use-cases. Vendors reviewed include Bango, [...]